1. Information We Collect

We collect information to provide and improve our water filtration products and services. The types of information we collect include:

a. Personal Information

Contact Information: Name, email address, phone number, and mailing address when you fill out forms (e.g., contact us, request a quote, or schedule a consultation).

Account Information: Username, password, and other details if you create an account on our website.

Payment Information: Credit card details, billing address, or other payment information when you purchase products or services (processed securely through third-party payment processors).

Service-Related Information: Details about your water filtration needs, home specifications, or water quality test results when you request services.

b. Non-Personal Information

Usage Data: Information about how you interact with our website, such as IP address, browser type, device information, pages visited, time spent, and referring URLs.

Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar technologies to track browsing behavior, deliver personalized ads, and analyze website performance.

Marketing Data: Information about your interactions with our advertising partners, including clicks, impressions, and conversions.

c. Information from Third Parties

We may receive information about you from third parties, such as marketing partners, lead generation services, or social media platforms, when permitted by law and their privacy policies.

2. How We Use Your Information

We use your information to operate our business and provide high-quality water filtration solutions. Specific uses include:

Service Delivery: To process orders, schedule consultations, provide water testing, and deliver/install water filtration systems.

Communication: To respond to inquiries, send service updates, or provide promotional offers (you can opt out of marketing communications).

Personalization: To tailor content, ads, and offers based on your interests and website interactions.

Analytics: To analyze website usage, improve our services, and measure the effectiveness of our marketing campaigns.

Legal Compliance: To comply with applicable laws, regulations, or legal requests.

Security: To protect against fraud, unauthorized access, or other illegal activities.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following cases:

Service Providers: With trusted third parties who perform services on our behalf, such as payment processors, website hosting providers, or marketing agencies, under strict confidentiality agreements.

Marketing Partners: With platforms like Google Ads to deliver targeted ads, subject to their privacy policies.

Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred to the new entity.

Legal Obligations: When required by law, court order, or government authority to disclose information.

With Your Consent: When you explicitly agree to share your information, such as opting into a partner promotion.

Mobile Information: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. SMS Communications

If you provide your mobile phone number to NCWC, you consent to receive text messages (SMS) from us related to:

Appointment confirmations

Appointment reminders

Service updates

Customer support

Occasional promotional messages, where applicable

Message frequency varies depending on your interactions with us. Message and data rates may apply, depending on your mobile carrier and plan. NCWC is not responsible for any carrier charges you incur.

You can opt out of receiving SMS messages from us at any time by replying "STOP" to any text message you receive. After you reply "STOP", we will send one final message confirming that you have been unsubscribed, and you will not receive further messages from us unless you opt in again.

For help or more information, reply "HELP" to any text message, or contact us directly at [email protected] or 800-945-7395.

Consistent with Section 3 above, your mobile phone number and SMS opt-in consent are not shared with third parties or affiliates for their marketing or promotional purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and deliver personalized ads. Cookies are small data files stored on your device. Types of cookies we use:

Essential Cookies: Necessary for the website to function, such as maintaining your session.

Analytics Cookies: Track website performance and user behavior (e.g., Google Analytics).

Advertising Cookies: Enable targeted ads through platforms like Google Ads.

You can manage cookie preferences through your browser settings or our cookie consent tool (if available). Note that disabling cookies may affect website functionality.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.

Correction: Request corrections to inaccurate or incomplete information.

Deletion: Request deletion of your personal information, subject to legal obligations.

Opt-Out: Opt out of marketing communications or the sale/sharing of personal information (if applicable).

Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at [email protected] or call 800-945-7395. We will respond within the timeframes required by law (e.g., 45 days under CCPA). Residents of California have additional rights under the CCPA; see Section 9 for details.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information, such as encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example, we may retain contact information for active customers or marketing data until you unsubscribe.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., payment processors or partners). We are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing information.

10. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Know the categories and specific pieces of personal information we collect, use, disclose, or sell.

Request deletion of your personal information, subject to exceptions.

Opt out of the sale of personal information (we do not sell personal information).

Non-discrimination for exercising your rights.

To make a CCPA request, contact us at [email protected]. We may verify your identity before processing your request.

11. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly. Contact us if you believe we have collected information from a child under 13.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a new “Last Updated” date. Please review this policy periodically.

13. Contact Us

If you have questions or concerns about these Terms & Conditions, please contact us:

North Carolina Water Company
Email: [email protected]
Phone: 800-945-7395
Address: 3631 Bastion Ln, Raleigh, NC 27604